About Brownlee & Associates S.L.
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- The Art & Science of Presentations in Medical Congresses
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Recent Posts
- New book: Conflictual vs. Collaborative Communication
- Elegant & Persuasive Email Communication…The Truth
- Why Dale Carnegie’s Presentation Structure “Tell them X 3″ is useful for TED & TED-X style presentations.
- Do NOT think about a Pink Elephant!
- Beware of interpreting Non Verbal Communication: You might be wrong!
- The use of percentages when talking to patients: some advice for doctors.
- Should we try to “Cheer up” patients?
- Say “Goodbye” to Bullet points. Say “Hello” to Transmediation (and Effective & Memorable Communication).
- O.K.? You with me? Verbal Validation Markers in Oral Communication.
- International Presentations: Top-Down or Bottom-Up?
- Outside-in Vs Inside-out Communication.
- Dealing with Trolls on LinkedIn
- Instant Rapport Right from the Start.
- Using Psychology & Neuroscience to End a Presentation.
- 10 Reasons to Retire the Traditional “Company Presentation”.
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Category Archives: Leadership
Why Dale Carnegie’s Presentation Structure “Tell them X 3″ is useful for TED & TED-X style presentations.
The concept of “tell them what you are going to tell them, tell them and then tell them what you have just told them” seems to have first appeared in D. Carnegie’s book “How to win friends & influence people … Continue reading
Do NOT think about a Pink Elephant!
One of the interesting things about the human brain is that it often does the opposite of what we actually wanted to do. This can lead to unexpected and unwanted surprises. One of the most common problems that I see … Continue reading
Beware of interpreting Non Verbal Communication: You might be wrong!
The objective of this article is to draw attention to a commonly found error in the analysis & interpretation of Non-Verbal Communication so that it can be avoided in the future. This article is not designed to provide the reader … Continue reading
Posted in Advanced Communication, General Communication, Leadership, Meetings & Teleconferences, Negotiation, non verbal communication, Sales, The Art & Science of Presenting in Public, Training & Development
Tagged gaze, gestures, non verbal communication, orientation, posture, proximity
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Outside-in Vs Inside-out Communication.
As we all know, in any work environment, things can, and do, go wrong to a greater or lesser degree. There are many ways to respond to these unexpected and often serious events. When it is a workmate who has … Continue reading
Criticism vs Feedback : They are NOT the same!
Over the past 25 years, I have frequently noticed that there appears to be a tendency by trainers, coaches and other “Talking Therapy” specialists to confuse the meaning of these two terms and to use them interchangeably. I propose that … Continue reading
Posted in Advanced Communication, General Communication, Leadership, Training & Development
Tagged blame, coaching, communication, critic, criticism, external, feedback, ignore, internal, mixed, Negative, non verbal, positive, verbal, victim
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6 Common Interviewing Problems.
In general, the purpose of an interview is perceived as being to obtain information from one person by another person who asks a series of questions in a logical sequence to reach a specific objective. This definition might equally be … Continue reading
Posted in Advanced Communication, Cursos, General Communication, Leadership, Meetings & Teleconferences, Negotiation, Neuro Linguistic Programming, Sales, Training & Development
Tagged coaches, Human Resources, information, marketing, mentors, objectives., politicians, Problems, psychologists, questions, Rapport, Sales, trainers
2 Comments
Presenting to Small vs Large Audiences.
Note: all of the comments in this article are also applicable to trainers. As a regular part of our job, we are expected to present to audience of different sizes that might range from a “mini-group” of 1-2 people up … Continue reading
7 Points to Consider when Firing Someone.
While this article is written with the HR professional in mind, the contents are applicable to anyone who is required to fire an employee. Situation: Mike is a member of the Human Resources Department in a multinational company and has … Continue reading
Posted in Advanced Communication, General Communication, Leadership
Tagged Acceptance, Anger, dismissing, employee, firing, Human Resource, Kubler-Ross, Manager, process, reactions, Sacking, stages of grief, steps
1 Comment
The Three Key Structures of Effective Communication.
“A genius is capable of making the complex simple. An idiot is capable of making the simple complex!” Having been involved in communication skills training for many years, I am constantly amazed at the general lack of knowledge about how … Continue reading
Posted in Advanced Communication, General Communication, Leadership, Meetings & Teleconferences, Negotiation, Sales, The Art & Science of Presenting in Public, Training & Development
Tagged Advanced Communication, complex, data, General, known, Meetings, negotiations, Presentations, simple, specific, structure, support documents, unknown
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The Handshake: Not Just a Greeting, more a Power Game!
Since Non verbal communication should always be discussed on the basis of three key elements: Culture, Context and Cluster, this article is written with the following areas in mind: Culture: European, North American, Australasian and other areas that share similar … Continue reading
Posted in Advanced Communication, General Communication, Leadership, Sales
Tagged double glove, glove, Handshakes, Power, spear, subconscious
5 Comments
I say “Yes”, you say “No”. I say “High”, you say “Low”: Dealing with a Polarity Responder.
Mike is the new leader of an international virtual team and in his first meeting with team members, he discovered that he had a team member who appeared to resist every suggestion made by other members of the team: this … Continue reading
What Do I do with my Hands while I’m Presenting?
For many thousands of years, human beings have looked at the hands of people approaching them to see if they are holding any kind of weapon or instrument that could possibly cause injury or death. It is instilled in our … Continue reading
Posted in Advanced Communication, General Communication, Leadership, Meetings & Teleconferences, Negotiation, Neuro Linguistic Programming, Sales, The Art & Science of Presenting in Public, Training & Development
Tagged Adrenalin, audiences, congruent, consequences, external, fear, gesures, Hands, honesty, incongruent, internal, nervousness, perception, politicians, presenting, projection, public speaking, stress, sweating, training, waist
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Dare to Find Out if You Are a Bad Boss!
(18 Indicators of a bad Boss) This article was initiated by comments made in a series of meetings and interviews conducted with different groups of highly qualified professionals in various types of organizations including hospitals, health care organizations (Pharmaceuticals & … Continue reading
What are “Needs”, “Wants” and “Lacks” and Why are They Important?
It is common in many marketing, sales or training courses and in most businesses to hear people talking about how to meet the Needs and Wants of the customers / clients / learners. However, if we focus only on these … Continue reading
PART 2: Linguistics, psychology and a humanistic perspective of change management: 6 Common Errors.
In the previous article I outlined the linguistic, psychological and humanistic elements of change management and I now plan to investigate six of the most common errors that occur in “Change Management” that I have encountered in over 30 years … Continue reading
Posted in Advanced Communication, General Communication, Leadership, Neuro Linguistic Programming, Training & Development
Tagged Auditives, avoid, Change, characteristics, compliance, Kinesthetics, Knowledge, less developed, management, mistakes, N.L.P., preferred, representation systems, resistance, subordinate, time, training, Visuals
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One serious problem with Innovation.
These days there is a tendency in many organizations, both national & international, to talk about “innovation” and how they are implementing it. It appears to be essential that any “quality” company can proudly state in its internal & external … Continue reading
Start the 2nd session of a course or meeting with a Primacy – Recency activity.
One highly useful psychological technique that both trainers and managers should remember & use much more is that of the Primacy – Recency Effect. What is the Primacy – Recency Effect? The term Primacy & Recency Effects are used in … Continue reading
Language, psychology and a humanistic perspective on “Change Management”.
This article is about the humanistic side of “Change Management” and will NOT deal with strategic reasons, business models or specific techniques to carry out this activity. One of the most common phrases heard these days in Management Committees in … Continue reading
Posted in Advanced Communication, General Communication, Leadership, Training & Development
Tagged Change, consequences, effects, failures, fears, Leadership, management, pressure, Problems, psychology, respect, time
6 Comments
When group discussions don’t work, there is an alternative. (Updated Feb, 2022)
Situation: George is a high-powered marketing manager in a multinational company who takes great pride in the creativity and cohesion of his international marketing team. During the last international meeting with his multinational team George decided to “be a leader” … Continue reading
Oh NO! not ANOTHER boring company presentation!
Situation Mick is the Marketing Director of a multinational company who has been invited to make a presentation to a potential client that could become a key account for the company. On the morning of the presentation he checked the … Continue reading
Posted in Advanced Communication, General Communication, Leadership, Sales, The Art & Science of Presenting in Public, Training & Development
Tagged boring, comapny policy, communication, Company presentations, failure, presentations in public, Problems, proposals, Sales, solutions, success, tedious
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“An elephant in the Room” # 3 : Avoiding Unacceptable Behaviour in Presentations.
The techniques discussed in this article can also be applied to presentations & meetings; both internal & external. Situation: David, A Senior Product Manager in a Multinational Pharmaceutical company, was giving a presentation to members of the Marketing Department and … Continue reading
Posted in Advanced Communication, Leadership, Meetings & Teleconferences, The Art & Science of Presenting in Public, Training & Development
Tagged bad behaviour, bad manners, control, cure, distractions, impolite, interruptions, lack of respect, laptops, lateness, Leadership, Meetings, norms of behaviour, parallel conversations, Power, Presentations, prevention, respect, rude, side-tracked, smart phones, solutions, tablets
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There is “An Elephant in the Room” (1) and How to Deal with it Elegantly.
There is “an Elephant in the Room” and How to Deal with it “All of the great leaders have had one characteristic in common: it was the willingness to confront unequivocally the major anxiety of their people in their time. … Continue reading
Posted in Advanced Communication, General Communication, Leadership
Tagged Confronting, Elephant, Leadership, room, teams
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