Author Archives: ianbrownlee

About ianbrownlee

Ian Brownlee, the founder of Brownlee & Associates has been actively involved in the field of interpersonal & transcultural communication since 1977. He has worked in universities and companies in the following countries: Laos, Thailand, Hong Kong, Korea, Japan, Singapore, Saudi Arabia, France, Italy, England, The United States of America & Spain, as a teacher, university lecturer, trainer, researcher & consultant. In addition, his experience in living in these countries, and studying the language & communication and interaction styles of each has aided him in reaching a real understanding of intercultural and transcultural differences and how to resolve them. Ian Brownlee has various masters degrees from British Universities: One in Linguistics & Teaching English Overseas from Manchester University, one in Training & Development with a specialization in the area of Communication and Adult learning awarded by the University of Sheffield. He has also gained professional qualifications in Psychotherapy & Hypnotherapy from various professional organizations. During his university career he has also studied elements of Sociology, Organizational psychology, Educational psychology, Psycholinguistics and Kinesics. He is a licensed Practitioner, Master Practitioner, and Master Trainer in NLP. as well as being a trainer in Ericksonian Hypnosis. He is a member of a wide range of professional organizations involved in Training, Applied Psychology, Hypnotherapy & Ericksonian Hypnosis, Psychotherapy, Interpersonal Communication & Cross-cultural Communication. He is also recognized by the Program on Negotiation, Harvard University, as a Negotiation Skills Trainer & Mediator and has been a collaborator on various projects with the program, and as such is in great demand as a negotiation consultant for some of the largest multinationals operating worldwide. His wide experience gained in multinational organizations in positions such as Director of Training, Communications Consultant and Negotiator / Mediator has helped many people to learn and apply new methods of negotiating skills and advanced communication techniques both in their private and professional lives. He has published various articles & books related to the field of interpersonal communication and he is the author of all the courses taught by Brownlee & Associates. He has lived and worked in Spain since 1985, initially as a trainer / Special Assistant in a multinational pharmaceutical company and then as the Training Manager for a multinational company involved in Clinical Analysis & Nuclear Medicine. Brownlee & Associates was formed in 1991 and currently has a small, highly-trained staff. While based in Madrid, courses are given world-wide either in English or Spanish. Brownlee & Associates currently work with leading international companies in the areas of pharmaceuticals , Information systems, luxury products, food & beverages, etc.

Using Psychology & Neuroscience to End a Presentation.

Recently, there has been a lot being written about how to finish a presentation. The only problem is that many of the articles either appear to lack a scientific basis for their suggestions or are based on outdated information from … Continue reading

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10 Reasons to Retire the Traditional “Company Presentation”.

One of the most common forms of Business presentations is that of “The Company Presentation”. The purpose is normally to inform the audience about the history and development of the organization from its foundation to the actual date and to … Continue reading

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Beating the “Upward Communication Data Loss” Problem.

– Ensuring The Decision-maker get ALL the information – One of the greatest problems we can have is business is to ensure that we reduce the possibility of “Upward communication data loss”! All too often, it appears that the senior … Continue reading

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5 Easy Ways to Discombobulate a Presenter.

Definition: verb (used with object), discombobulated, discombobulating. [dis-kuh m-bob-yuh-leyt] – To confuse or disconcert; upset; frustrate: feeling disconnected or unbalanced. E.g., The speaker was completely discombobulated by the hecklers. The purpose of this article is to ensure that people responsible … Continue reading

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Criticism vs Feedback : They are NOT the same!

Over the past 25 years, I have frequently noticed that there appears to be a tendency by trainers, coaches and other “Talking Therapy” specialists to confuse the meaning of these two terms and to use them interchangeably. I propose that … Continue reading

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6 Common Interviewing Problems.

In general, the purpose of an interview is perceived as being to obtain information from one person by another person who asks a series of questions in a logical sequence to reach a specific objective. This definition might equally be … Continue reading

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So You Want to Present Like Steve Jobs?

While many people seem to view Steve Jobs as the best presenter ever, I do not necessarily agree with this opinion. He undoubtably had a “spark” that many people try to emulate and few achieve. However, in order to better … Continue reading

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“The Art & Science of Enhanced Presentations for Marketing & Sales”

Course: “The Art & Science of Enhanced Presentations for Marketing & Sales” (Also available in Spanish) – Maximum 8 attendees per group – Open courses in Madrid, Barcelona, Santander and Valencia (dates below) Student-centred objectives: Trainees will learn how to … Continue reading

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Reflections upon Completion of a Training Project in Manila

I have just had the pleasure of delivering our course, “The Art & Science of Presentations for Marketing & Sales” to 10 batches of C-suite Executives, Senior Managers and their subordinates (in groups of 10-12) in one of the leading … Continue reading

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Presenting to Small vs Large Audiences.

Note: all of the comments in this  article are also applicable to trainers. As a regular part of our job, we are expected to present to audience of different sizes that might range from a “mini-group” of 1-2 people up … Continue reading

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Elegantly Managing Customer Complaints.

When people are complaining they often develop a different and more aggressive personality. This article will discuss professional ways to handle customer complaints and calm the angry customer. A customer complaint might be described as a gift from the client … Continue reading

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Laser pointers are NOT magic wands so…..Pointers, be gone!

As a professional presenter and presentation skills trainer & mentor, it is depressing to see how many presenters do not dedicate sufficient time to the proper preparation of their presentations – even if it might mean the difference between their … Continue reading

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7 Points to Consider when Firing Someone.

While this article is written with the HR professional in mind, the contents are applicable to anyone who is required to fire an employee. Situation: Mike is a member of the Human Resources Department in a multinational company and has … Continue reading

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The Psychology and Use of Bullet Points in Presentations.

(In this article I will only refer to presenters / presentations. However, most of the information also applies to trainers and training courses) Unfortunately, one of the most common types of slide found in presentations and training courses is that … Continue reading

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Dealing with questions during a Presentation.

Roger is a highly experienced product manager in a multinational company in Europe. Last week, he was making a PowerPoint sales presentation to the management committee of a potential client who appeared to be very interested in his product. He … Continue reading

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2000-2012 International Presentation Skills Survey Results.

As communication consultants and trainers, Brownlee & Associates have noted an ever increasing need for presentations skills training in both national and international organizations over the past 14 years. In this study, we wish to provide our audience with points … Continue reading

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Deficient Customer Care and what you can do about it.

Background: It is interesting how negative personal experiences with an organization can make you reconsider different areas of our day-to day work experiences and reactions. The following case has made me focus on what we can do when deficient customer … Continue reading

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15 Ways to Work the Room Elegantly in a Meeting or Presentation.

One of the most common problems I have observed in many meetings & presentations is that many people do not appear to know – or are not interested in – how to ”work the room” elegantly in order to network … Continue reading

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Present before Negotiating? What a Novel Idea!

In this article, I am working on the premise that prior to the negotiation stage of any deal, there is an initial selling stage: in other words, first there has been some sort of “sales” process – whether it is … Continue reading

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Changes in communication over the last 60 years and their significance today.

I have spent most of my working life involved in research, teaching, training & being involved in communication-related areas in a range of different countries and have an innate passion for observing what is going on around me. Instead of … Continue reading

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“Not again! The same old story!” – 5 steps to take someone from the past to the future

It appear that a common occurrence both in our business and professional lives is that someone keeps bringing up a perceived injury from the distant past and chastises us with it – even if we were not responsible for it. … Continue reading

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12 + 5 Advanced Telephone Techniques.

In this article. the term ‘Client” includes both internal & external clients and we believe that all of our clients deserve to be treated respectfully and professionally. It is important to remember that the telephone is the first and main … Continue reading

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What is Spatial Anchoring in Presentations and Training?

Some “Professional Communicators” mistakenly tend to feel that walking around the stage is the best way for them to “get in contact with the audience” and, at the same time, subconsciously burn-off excessive adrenalin.  However, this can cause certain problems … Continue reading

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The Three Key Structures of Effective Communication.

“A genius is capable of making the complex simple. An idiot is capable of making the simple complex!” Having been involved in communication skills training for many years, I am constantly amazed at the general lack of knowledge about how … Continue reading

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The Handshake: Not Just a Greeting, more a Power Game!

Since Non verbal communication should always be discussed on the basis of three key elements: Culture, Context and Cluster, this article is written with the following areas in mind: Culture: European, North American, Australasian and other areas that share similar … Continue reading

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