Category Archives: Sales

6 Common Interviewing Problems.

In general, the purpose of an interview is perceived as being to obtain information from one person by another person who asks a series of questions in a logical sequence to reach a specific objective. This definition might equally be … Continue reading

Posted in Advanced Communication, Cursos, General Communication, Leadership, Meetings & Teleconferences, Negotiation, Neuro Linguistic Programming, Sales, Training & Development | Tagged , , , , , , , , , , , , | 2 Comments

“The Art & Science of Enhanced Presentations for Marketing & Sales”

Course: “The Art & Science of Enhanced Presentations for Marketing & Sales” (Also available in Spanish) – Maximum 8 attendees per group – Open courses in Madrid, Barcelona, Santander and Valencia (dates below) Student-centred objectives: Trainees will learn how to … Continue reading

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Reflections upon Completion of a Training Project in Manila

I have just had the pleasure of delivering our course, “The Art & Science of Presentations for Marketing & Sales” to 10 batches of C-suite Executives, Senior Managers and their subordinates (in groups of 10-12) in one of the leading … Continue reading

Posted in Neuro Linguistic Programming, Sales, The Art & Science of Presenting in Public, Training & Development | Tagged , , , , , , , , , , , , | Leave a comment

“Not again! The same old story!” – 5 steps to take someone from the past to the future

It appear that a common occurrence both in our business and professional lives is that someone keeps bringing up a perceived injury from the distant past and chastises us with it – even if we were not responsible for it. … Continue reading

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The Three Key Structures of Effective Communication.

“A genius is capable of making the complex simple. An idiot is capable of making the simple complex!” Having been involved in communication skills training for many years, I am constantly amazed at the general lack of knowledge about how … Continue reading

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The Handshake: Not Just a Greeting, more a Power Game!

Since Non verbal communication should always be discussed on the basis of three key elements: Culture, Context and Cluster, this article is written with the following areas in mind: Culture: European, North American, Australasian and other areas that share similar … Continue reading

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What Do I do with my Hands while I’m Presenting?

For many thousands of years, human beings have looked at the hands of people approaching them to see if they are holding any kind of weapon or instrument that could possibly cause injury or death. It is instilled in our … Continue reading

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Presentations or Training: “Know” your audience first.

Whether we are going to make a presentation to colleagues or potential clients, preparing for a training course, about to enter into a negotiation or start an international meeting, one thing that they all have in common is that there … Continue reading

Posted in Cursos, Meetings & Teleconferences, Negotiation, Sales, The Art & Science of Presenting in Public, Training & Development | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

What are “Needs”, “Wants” and “Lacks” and Why are They Important?

It is common in many marketing, sales or training courses and in most businesses to hear people talking about how to meet the Needs and Wants of the customers / clients / learners. However, if we focus only on these … Continue reading

Posted in Advanced Communication, General Communication, Leadership, Negotiation, Sales, The Art & Science of Presenting in Public, Training & Development | Tagged , , , , , , , , , | 3 Comments

“Agenda” slides don’t work: There is an effective and elegant alternative.

It constantly amazes me that many presenters do not know, or choose not to use, one of the best psychological techniques available to elegantly convince their audience of the value of what they are proposing. Instead, many presenters use a … Continue reading

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The Perils Involved in Giving Video Feedback.

In Brownlee & Associates (B&A), we use videotaping – on DVDs – in almost all of our courses: Presentation skills, Sales, Negotiation, Advanced Communication, etc. We normally do NOT review and comment on the trainees videotapes individually and give detailed … Continue reading

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Oh NO! not ANOTHER boring company presentation!

Situation Mick is the Marketing Director of a multinational company who has been invited to make a presentation to a potential client that could become a key account for the company. On the morning of the presentation he checked the … Continue reading

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Mentoring – A Brief Guide: What is it? What are the Benefits?

Brownlee & Associates are pleased to announce access to our bilingual (English & Spanish) Communication and Management Mentoring Service to new clients. In order to provide more details about Mentoring we have prepared this short guide for you. 1. What … Continue reading

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The Traditional Selling Cycle Vs the Modern Buying Cycle of the 21st Century

The Traditional Selling cycle is always based on the concept of actually selling a product to someone. This includes the steps of: – Prior Investigation (if possible) from the office of the salesman. In the Sales Interview, the action plan … Continue reading

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Selling Products or Concepts: You CAN predict how people will buy.

Every organization is involved in selling. They might be selling products, services, concepts or ideas. However there is a tendency to use techniques developed during the last century. Our clients today are very different from those of 10 years ago: … Continue reading

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