Monthly Archives: July 2012

Why Dale Carnegie’s Presentation Structure “Tell them X 3″ is no longer useful or valid.

The concept of “tell them what you are going to tell them, tell them and then tell them what you have just  told them” seems to have first appeared in D. Carnegie’s book “How to win friends & influence people … Continue reading

Posted in Advanced Communication, General Communication, Leadership, The Art & Science of Presenting in Public, Training & Development | Tagged , , , , | 2 Comments

When group discussions don’t work, there is an alternative.

Situation: George is a high-powered marketing manager in a multinational company who takes great pride in the creativity and cohesion of his international marketing team. During the last international meeting with his multinational team George decided to “be a leader” … Continue reading

Posted in Advanced Communication, General Communication, Leadership, Meetings & Teleconferences | Tagged , , , , , , , | 1 Comment

Oh NO! not ANOTHER boring company presentation!

Situation Mick is the Marketing Director of a multinational company who has been invited to make a presentation to a potential client that could become a key account for the company. On the morning of the presentation he checked the … Continue reading

Posted in Advanced Communication, General Communication, Leadership, Sales, The Art & Science of Presenting in Public, Training & Development | Tagged , , , , , , , , , , , | Leave a comment