Tag Archives: marketing

6 Common Interviewing Problems.

In general, the purpose of an interview is perceived as being to obtain information from one person by another person who asks a series of questions in a logical sequence to reach a specific objective. This definition might equally be … Continue reading

Posted in Advanced Communication, Cursos, General Communication, Leadership, Meetings & Teleconferences, Negotiation, Neuro Linguistic Programming, Sales, Training & Development | Tagged , , , , , , , , , , , , | 2 Comments

“The Art & Science of Enhanced Presentations for Marketing & Sales”

Course: “The Art & Science of Enhanced Presentations for Marketing & Sales” (Also available in Spanish) – Maximum 8 attendees per group – Open courses in Madrid, Barcelona, Santander and Valencia (dates below) Student-centred objectives: Trainees will learn how to … Continue reading

Posted in Cursos, Sales, The Art & Science of Presenting in Public | Tagged , , , , , , | 1 Comment

Reflections upon Completion of a Training Project in Manila

I have just had the pleasure of delivering our course, “The Art & Science of Presentations for Marketing & Sales” to 10 batches of C-suite Executives, Senior Managers and their subordinates (in groups of 10-12) in one of the leading … Continue reading

Posted in Neuro Linguistic Programming, Sales, The Art & Science of Presenting in Public, Training & Development | Tagged , , , , , , , , , , , , | Leave a comment

Dealing with questions during a Presentation.

Roger is a highly experienced product manager in a multinational company in Europe. Last week, he was making a PowerPoint sales presentation to the management committee of a potential client who appeared to be very interested in his product. He … Continue reading

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What are “Needs”, “Wants” and “Lacks” and Why are They Important?

It is common in many marketing, sales or training courses and in most businesses to hear people talking about how to meet the Needs and Wants of the customers / clients / learners. However, if we focus only on these … Continue reading

Posted in Advanced Communication, General Communication, Leadership, Negotiation, Sales, The Art & Science of Presenting in Public, Training & Development | Tagged , , , , , , , , , | 3 Comments

One serious problem with Innovation.

These days there is a tendency in many organizations, both national & international, to talk about “innovation” and how they are implementing it. It appears to be essential that any “quality” company can proudly state in its internal & external … Continue reading

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When group discussions don’t work, there is an alternative.

Situation: George is a high-powered marketing manager in a multinational company who takes great pride in the creativity and cohesion of his international marketing team. During the last international meeting with his multinational team George decided to “be a leader” … Continue reading

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