Monthly Archives: January 2013

What are “Needs”, “Wants” and “Lacks” and Why are They Important?

It is common in many marketing, sales or training courses and in most businesses to hear people talking about how to meet the Needs and Wants of the customers / clients / learners. However, if we focus only on these … Continue reading

Posted in Advanced Communication, General Communication, Leadership, Negotiation, Sales, The Art & Science of Presenting in Public, Training & Development | Tagged , , , , , , , , , | 3 Comments

Why don’t HR Managers assess R.O.I. on Training and Development? (ROI Revisited)

In moments of economic crisis, the first thing that senior management does is to slash the training budget because they frequently do not see the Return on Investment provided by this “expense”. Surely it is the role, if not the … Continue reading

Posted in Training & Development | Tagged , , , , , , , , , , | 3 Comments