Mentoring – A Brief Guide: What is it? What are the Benefits?

Brownlee & Associates are pleased to announce access to our bilingual (English & Spanish) Communication and Management Mentoring Service to new clients. In order to provide more details about Mentoring we have prepared this short guide for you.

1. What is Mentoring?
2. How should I choose a Mentor?
3. Who should receive Mentoring?
4. What is the Mentoring process?
5.What are the benefits of Mentoring?

1. What is Mentoring?
Mentoring is a highly personalized, individualized and time & cost-effective form of helping a client with specific and clearly-defined communication or management objectives.  Unusually, It is the individual client who, through discussion with the Mentor:
– Defines the objectives to be achieved.
– Decides what work-based activities are to be used to reach these objectives.
– Identifies the sequence of activities to be used.
– Determines when the activities take place.
– Sets time limits.

Mentoring involves a one-on-one Directive relationship between the Mentor and the Client. In other words, the Mentor provides SPECIFIC feedback regarding the activities carried out and how to improve.

Please do not confuse Mentoring with Coaching: Coaching is non-directive and “internal” while Mentoring is Directive and “External”.

2. How should I choose a Mentor?
In order to choose the right Mentor, it is vital that there is a very clear identification of the objectives to be achieved, the time available, the contexts involved and other factors that can influence the results. The Mentor should be a highly-trained & experienced educator, preferably with psychological qualifications and, more importantly, be a recognised SPECIALIST in the material to be covered.

3. Who should receive Mentoring?
Anyone can be a Mentoring client. However, in most National & Multinational companies, the clients are normally Top Management, Senior Executives, Managers, High-flyers with great potential and other employees who need to improve their communication skills with individuals and both small & large groups while operating within the organization and externally.

4. What is the Mentoring process?
The Mentoring process is as follows:
1.    An initial interview to identify areas of weakness; needs, wants and lacks; determine objectives; the selection of possible activities and, should the client require it,  the scheduling of the first Mentoring session.
2.    A summary report of the meeting used as the basis for developing the Mentoring plan is sent to the client and, if necessary, his/her sponsor (Human Resources, Manager, etc.).
3.    The acceptance of the plan by all of the involved parties.
4.    Implementation of the plan with a report being issued after every intervention, if required.
5.    A review of the objectives after every session to ensure that they are being met and, if necessary, how they need to be adjusted.

5.What are the benefits of Mentoring?
1.     Totally personalized real-time feedback & training for the client.
2.    Flexibility: Mentoring adapts to the schedule of the client.
3.    Objective-oriented: Meets the specific needs, wants and lacks of the client.
4.    Clear real-world application using the clients own work context, environment & people.
5.    Non-lineal: since it is not a training course, mentoring is, or can be, done in isolated segments.
6.    Cost & time effective.
7.    The client can stop being Mentored at any time.
8.    No pre-training is required for the client.

If you feel that Mentoring might be the best way to meet your needs, wants and lacks or if you have any questions, please feel free to contact Ian Brownlee at Brownlee & Associates (tel) 91.526.2505 or by email at

Please feel free to visit our bilingual (English & Spanish) web page:

(c) Brownlee & Associates, 2011.


About ianbrownlee

Ian Brownlee, the founder of Brownlee & Associates has been actively involved in the field of interpersonal & transcultural communication since 1977. He has worked in universities and companies in the following countries: Laos, Thailand, Hong Kong, Korea, Japan, Singapore, Saudi Arabia, France, Italy, England, The United States of America & Spain, as a teacher, university lecturer, trainer, researcher & consultant. In addition, his experience in living in these countries, and studying the language & communication and interaction styles of each has aided him in reaching a real understanding of intercultural and transcultural differences and how to resolve them. Ian Brownlee has various masters degrees from British Universities: One in Linguistics & Teaching English Overseas from Manchester University, one in Training & Development with a specialization in the area of Communication and Adult learning awarded by the University of Sheffield. He has also gained professional qualifications in Psychotherapy & Hypnotherapy from various professional organizations. During his university career he has also studied elements of Sociology, Organizational psychology, Educational psychology, Psycholinguistics and Kinesics. He is a licensed Practitioner, Master Practitioner, and Master Trainer in NLP. as well as being a trainer in Ericksonian Hypnosis. He is a member of a wide range of professional organizations involved in Training, Applied Psychology, Hypnotherapy & Ericksonian Hypnosis, Psychotherapy, Interpersonal Communication & Cross-cultural Communication. He is also recognized by the Program on Negotiation, Harvard University, as a Negotiation Skills Trainer & Mediator and has been a collaborator on various projects with the program, and as such is in great demand as a negotiation consultant for some of the largest multinationals operating worldwide. His wide experience gained in multinational organizations in positions such as Director of Training, Communications Consultant and Negotiator / Mediator has helped many people to learn and apply new methods of negotiating skills and advanced communication techniques both in their private and professional lives. He has published various articles & books related to the field of interpersonal communication and he is the author of all the courses taught by Brownlee & Associates. He has lived and worked in Spain since 1985, initially as a trainer / Special Assistant in a multinational pharmaceutical company and then as the Training Manager for a multinational company involved in Clinical Analysis & Nuclear Medicine. Brownlee & Associates was formed in 1991 and currently has a small, highly-trained staff. While based in Madrid, courses are given world-wide either in English or Spanish. Brownlee & Associates currently work with leading international companies in the areas of pharmaceuticals , Information systems, luxury products, food & beverages, etc.
This entry was posted in Advanced Communication, General Communication, Meetings & Teleconferences, Negotiation, Neuro Linguistic Programming, Sales, Training & Development and tagged , , , , , , , . Bookmark the permalink.

1 Response to Mentoring – A Brief Guide: What is it? What are the Benefits?

  1. Hi Ian … I suggest you consider posting your profile and your work on “mentoring” in … my bias: I’m Chief Mentoring Officer – seeking people who care and share about mentoring in the workplace.

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