Fallacy 7. The presenter must do whatever the audience requires of him / her!
Wrong!: Power is given, control is taken. The presenter’s role is to control the audience, the flow of the presentation, the time used, and to ensure that the message arrives in the most appropriate manner. If the presenter is controlled by the audience, the presentation will be a failure. A very common example is when the presenter answers questions during the presentation which, frequently, results in a dialogue between the questioner & the presenter which the other attendees find boring / irrelevant and provokes a total disconnection from the presentation.
Fallacy 8. The best structure is: “Tell them what you are going to tell them; tell them; tell them what you have told them”.
Wrong!: A presentation should have a clear structure that the audience know from the beginning. The old concept indicated above is no longer a valid structure. Communication, like business is based on a logical, coherent structure.
Fallacy 9. The audience need to know everything about the topic being presented.
Wrong!: A sales presentation is to solve the customer’s problems, not “sell” the company. The traditional, boring, “Our company was founded in 1900…” followed by totally irrelevant details does NOT solve the client’s problems – it just bores them!
Fallacy 10. It is more important for the presenter to feel comfortable than to do what is necessary for the message to arrive as they intend!
Wrong!: Many presenters have habits formed that they do not want to change. An example of this is the desire to be continually moving during their presentations. The problem is that the Non-verbal communication subconsciously tells the audience when the presenter is unsure, afraid of attack, “aggressive, etc., which affects how the audience accept the message; any change is difficult, however, when it has been performed three or more times, it becomes a new habit. The objective of any presentation should be that the message arrives as intended, NOT the presenter should feel comfortable.
Fallacy 11. Bosses can interrupt presentations whenever the want to.
Wrong: Interrupting a subordinate’s presentation is the best way to totally destroy their motivation and self esteem. What should the presenter do during the interruption: sit down, keep standing, twiddle their thumbs? When the boss interrupts the presenter he is implicitly showing that the presenter does not know what they are talking about and has to be corrected. This is taken by the audience as showing that the presenter is NOT professional! A leader should deliver his intervention when the presenter has FINISHED the presentation. This is much more educated, motivational and shows less distain for the presenter.
Fallacy 12. We have always done presentations this way and there is no need to change!
Wrong!: Many people fear doing something new: especially when their bosses have little or no idea about effective communication and insist that “Their employees” do things their way … the old-fashioned way! Presenters need to move into the present, prepare for a successful future by forgetting the techniques from the last century. A presupposition of NLP is: “If you always do what you have always done, you will always get what you have always gotten!”
So, now is the time to move into the 21st century!
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